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About Us

Mission Statement


Our mission is to provide the best, healthiest, most delicious and powerful bar on the market.


This is why we created Thor's Bar, a natural bar, without preservatives, and 50g protein to replenish your body after a strenuous activity or workout.

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Ubbe with a generation one bar in 2017

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Ubbe and Jack Lalanne at a health summit in 2009


Swedish Nutrition incorporated, the parent company of Thors bar was founded in 2018 by Swedish Native Ubbe Liljeblad, a health professional with 30 years experience. 


Their mission is to create truly healthy foods without chemicals or compromised ingredients. 


Ubbe owned and operated gyms, and a food addiction & weight management clinic in Seattle. He worked with Doctors and patients addressing and lecturing in Human performance, Optimal muscle gain, Weight loss, Food addiction, Autoimmune, Metabolic dysfunction, Endocrine function, cancer, and more.


His clients ranged from extreme athletes and bodybuilders to overweight non-athletes, and people with illness. 


In 2017 Ubbe started the development of Thor's Bar, a  culmination of thousands of research hours, training, experience, and passion. He saw the need for a truly healthy protein bar that have enough protein, and actually does what it is supposed to do. 


Ubbe is a perfectionist, and believes that optimal function is the only way to go.


"I have always taken pride in my clients success. Like a proud artist stepping back saying: " I helped create that". 

With that same philosophy I created Thor's Bar"

 -Your gains make me proud-

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